A Guide to Social Media in 2021

Is it worth investing in social media, when starting your own business? What about your social media strategy, should this be part of your overall marketing strategy in 2021.

The answer will depend on who your customers are, but you should not ignore social media marketing altogether.

And here is why read our short guide to what social media marketing means for you and your business in 2021.

Keeping up to date with the latest social media statistics will not only help keep you on top of your marketing strategy but you can carefully plan how your business interacts with social media and your customers online.

  1. How many people are using social media?

A whopping 3.5 billion social media users worldwide, that approximately 45% of the world population, and the numbers are growing. One of the reasons for this is the mobile phone, which is continually improving, making it much easier for people to access social media no matter where they are or what time it is.  The majority of social media networks are now mobile phone optimised giving the user the best possible way of interacting with their favourite sites whilst on the go.

When building a website make sure yours is mobile optimised so your customers get the best experience possible when visiting your site.

  1. Social Media Users by Generation

It seems that Millennials continue to be the generation with the highest use of social media on a daily basis with around 90% of users in this bracket.  Next up is Gen X with just over 77% and last but not least are baby boomers with just under 50%.  Having an understanding of this statistic will help determine which platform could be of most use to you when marketing your target audience.

  1. Who is the Market Leader of social media?

Facebook still remains the most widely used platform with over 2.32 billion active users a month.  Active users are those that have logged into Facebook during the last 30 days.

Having this statistic in mind will help you make the best out of your resources.  It’s important to know how your content will potentially perform and how to optimise your paid and organic reach.

Whenever posting on Facebook make sure you are up to date on how their algorithm works so you reach your best audience.

  1. How much time do people spend on social media?

An average of 3 hours per day is spent on social media platforms and messaging.  We are fast becoming social media addicts, whether it is scrolling down our endless Facebook or Tik Tok feeds or posting the perfect picture on Instagram to share with family and friends.  Social media is becoming unavoidable.

In light of the fact that social media is becoming more and more integrated into our daily lives, it presents itself with endless opportunities for businesses who are looking to reach out to their audience through social media marketing.

  1. Social Media Marketing

This brings us nicely to our last statistic.  With 73% of marketers believing that their efforts through social media have been highly effective, brands are continuing to include social media in their marketing strategy.

Social media allows access to cost-effective marketing, interaction with the audience and building of brand loyalty.  It is difficult to measure exactly the impact of social media as each platform measures activity differently. One thing is for certain social media marketing is here to stay.

With more and more potential customers joining networks and looking for reviews and recommendations, it is essential to have a prominent online presence on various social media platforms.  The key is to find out which social media platform your target audience is using most often and how to get the most out of it.

It is worth noting that 71% of consumers who have had a positive experience with a brand on social media are more likely to recommend it to their family and friends.

It is not enough to just have a presence alone on social media, you must engage with your audience, responding to comments, mentions, and messages.  Interacting with your customers shows you care, which goes a long way in terms of building positive relationships with your customers.

Conclusion

As you can see from the statistics, whatever business you are in a social media presence is an essential marketing tool that must be nurtured throughout to get the best possible outcome for you and your business.

If social media is not your thing, or you simply don’t have time, then we are always here to help, giving you cost-effective, flexible,  social media support for you and your business.